#41 – AMD: Tech Enabling a Better World
How AMD’s purpose is driving innovation positioning the company as a purpose-driven leader in high-performance computing.
#40 – Cognizant: Innovating a Better Way Forward
In a world drowning in tech for tech’s sake, Cognizant’s purpose is a reminder: innovation isn’t about novelty — it’s about utility.
#39 – Allstate: Life Well Protected
At Allstate, protection is a promise. And when that promise is kept at scale, purpose becomes the most valuable asset of all.
#38 – CHS: Empowering Agriculture
What sets CHS apart is how clearly its purpose reflects its structure: it’s a company owned by the very people it serves.
#37 – Bank of AMERICA: Improving People’s Lives
A financial institution isn’t judged by how much wealth it manages, but by how it helps people use that wealth to live better.
#36 – Coty: Unleashing Visions of Beauty
Beauty becomes a cultural act, and Coty becomes a platform for empowering individuals to define their own sense of self.
#35 – Clariant: Chemistry, Reimagined
It’s about how shared purpose aligns business transformation with personal motivation, and enables organizations to act consistently.
Beekman 1802: Kindness, Purpose and Business Strategy
How a value became a competitive advantage: Beekman 1802 turned kindness into a purpose-driven business strategy that builds trust, belonging and sustainable growth.
#34 – Anduril: Defense, Rewired
Technological superiority is not optional, but essential to ensure safety, deterrence, and democratic resilience.
A Purposeful Decade in the Making
During these years, Jamie has been a source of inspiration. Meeting him in person was deeply energizing and meaningful.
#33 – ABM: The Quiet Power of Care
From sterile hospital rooms to crowded terminals, ABM’s work is mostly invisible — yet essential.
#32 – Campbell’s: Convenient Doesn’t Mean Harmless
Processed doesn’t mean harmless. Convenience has a hidden price. The environmental impact of large-scale food manufacturingi s not a detail.
#31 – CocaCola: A Century of Refreshment
The purpose “Refresh the world. Make a difference” is embedded in how the company operates.
When Hospitality Walks the Talk
The hospitality business is about people. Purpose is about meaning and is the very heart of organizational culture.
#30 – Costco: Scaling With Discipline
Costco has redefined value in retail through a purpose as clear as it is powerful: delivering quality and affordability — together.
#29 – Amazon: Pure Customer Obsession
When purpose is at the very heart of every decision, from culture to capital allocation, performance follows — at scale, and over time.
#28 – Schneider Electric: Make The Most Out Of Our Energy
The power of a clear purpose can reshape entire sectors — making decarbonization a source of both impact and growth.
Kick Off Purpose in 15 Seconds
Do you think it’s not possible to kick of a purpose in 15 seconds? Do you believe it’s just a slogan? Not at all.
#27 – Alpro: Accessible Plant-Based Nutrition
The company has consistently invested in making plant-based nutrition accessible, sustainable, and delicious, building on four decades of innovation.
#26 – Foot Locker: Purposeful Sportswear & Footwear
Cultural relevance doesn’t come from selling shoes, it comes from standing for something people can wear with pride.