#61 – Electrolux: Shaping Living For The Better
Electrolux’s purpose shows how over a century of innovation has evolved from building appliances to improving everyday life through sustainability, wellbeing, and consumer experience.
#60 – IVECO Group: Beyond the Obvious
Iveco Group’s purpose reveals how challenging assumptions became a strategic principle driving innovation, partnerships, and sustainable growth after its independence.
#59 – Telia: Better Connected Living
From its origins as Sweden’s national telegraph service to today’s 5G networks, Telia’s purpose explores how connectivity can continuously improve the way people live and participate in society.
#58 – BlackRock: Financial Well-Being at Scale
BlackRock’s purpose explores the relationship between capital, long-term value creation, and responsibility at an unprecedented scale.
#57 – AT&T: Connecting to Possibility
From the invention of the telephone to modern digital networks, AT&T’s purpose highlights how connectivity creates opportunities, expands access, and enables human potential.
#56 – Michelin: A Better Way Forward
Michelin’s purpose, “We care about giving people a better way forward,” reflects over 130 years of innovation in mobility, advanced materials, and transportation.
#55 – Ford: Freedom of Movement and Progress
Ford’s purpose connects mobility with human progress. From the Model T to electric vehicles, its evolution shows how freedom of movement must be redefined in a changing world.
#54 – Ownership Works: Shared Ownership at Work
Ownership Works promotes shared ownership as a path to prosperity. Its model shows how equity participation can reshape wealth distribution within modern companies.
#53 – eBay: Economic Opportunity at Scale
eBay’s purpose focuses on connecting people and creating economic opportunity. Its platform shows how digital marketplaces can enable global participation at scale.
#52 – Boeing: Purpose, Safety, and Culture
Boeing’s purpose highlights global impact through aerospace innovation. But recent crises reveal the gap between stated purpose and organizational culture in a high-stakes industry.
#51 – GE Healthcare: Care That Shapes Tomorrow
GE Healthcare’s purpose drives innovation in medical technology through collaboration, connectivity, and real‑world clinical impact.
#50 – Expedia Group: The World Within Reach
Expedia Group’s purpose guides the strategy to make travel easier, more accessible, and more meaningful through platform innovation and a powerful brand ecosystem.
#49 – GE Vernova: The Energy of Change
Born from the legacy of General Electric, GE Vernova embraces a bold purpose to drive the global transition toward sustainable, resilient, and decarbonized energy systems.
#48 – HP Inc.: Advancing How We Live and Work
From a Palo Alto garage to a global tech leader, HP Inc. proves how a purpose-driven vision has the power to shape generations of innovation.
#47 – GE: Building a World That Works
GE was once the emblem of American industry. After its 2024 split, its legacy lives on through purpose. Discover how “building a world that works” continues to shape its successors.
#46 – Barrett Values Center: Evolving Consciousness
Values Centre’s purpose frames culture as an inner operating system for leadership, governance, and long-term organizational performance.
#45 – MetLife: Navigating Life With Purpose
Protection is not a static promise. MetLife’s purpose reminds us that meaningful support goes beyond policies; it’s about presence, adaptability, and earned trust over time.
#44 – Target: Everyday Life At Scale
“Cheap & Chic”: the contradiction is structural. Cheap products don’t eliminate costs; they relocate them to ecosystems and communities far from the point of sale.
#43 – Verizon: Enabling Human Potential
At Verizon, it’s not simply about connecting people — it’s about empowering them to act, create, and move forward.
#42 – S&P Global: Accelerating Progress
S&P Global’s purpose reflects its role in shaping the global economy through financial intelligence, data, and analytics.