#51 – GE Healthcare: Care That Shapes Tomorrow
GE Healthcare’s purpose drives innovation in medical technology through collaboration, connectivity, and real‑world clinical impact.
#50 – Expedia Group: The World Within Reach
Expedia Group’s purpose guides the strategy to make travel easier, more accessible, and more meaningful through platform innovation and a powerful brand ecosystem.
#49 – GE Vernova: The Energy of Change
Born from the legacy of General Electric, GE Vernova embraces a bold purpose to drive the global transition toward sustainable, resilient, and decarbonized energy systems.
#48 – HP Inc.: Advancing How We Live and Work
From a Palo Alto garage to a global tech leader, HP Inc. proves how a purpose-driven vision has the power to shape generations of innovation.
#47 – GE: Building a World That Works
GE was once the emblem of American industry. After its 2024 split, its legacy lives on through purpose. Discover how “building a world that works” continues to shape its successors.
#46 – Barrett Values Center: Evolving Consciousness
Values Centre’s purpose frames culture as an inner operating system for leadership, governance, and long-term organizational performance.
#45 – MetLife: Navigating Life With Purpose
Protection is not a static promise. MetLife’s purpose reminds us that meaningful support goes beyond policies; it’s about presence, adaptability, and earned trust over time.
#44 – Target: Everyday Life At Scale
“Cheap & Chic”: the contradiction is structural. Cheap products don’t eliminate costs; they relocate them to ecosystems and communities far from the point of sale.
#43 – Verizon: Enabling Human Potential
At Verizon, it’s not simply about connecting people — it’s about empowering them to act, create, and move forward.
#42 – S&P Global: Accelerating Progress
S&P Global’s purpose reflects its role in shaping the global economy through financial intelligence, data, and analytics.
#41 – AMD: Tech Enabling a Better World
How AMD’s purpose is driving innovation positioning the company as a purpose-driven leader in high-performance computing.
#40 – Cognizant: Innovating a Better Way Forward
In a world drowning in tech for tech’s sake, Cognizant’s purpose is a reminder: innovation isn’t about novelty — it’s about utility.
#39 – Allstate: Life Well Protected
At Allstate, protection is a promise. And when that promise is kept at scale, purpose becomes the most valuable asset of all.
#38 – CHS: Empowering Agriculture
What sets CHS apart is how clearly its purpose reflects its structure: it’s a company owned by the very people it serves.
#37 – Bank of AMERICA: Improving People’s Lives
A financial institution isn’t judged by how much wealth it manages, but by how it helps people use that wealth to live better.
#36 – Coty: Unleashing Visions of Beauty
Beauty becomes a cultural act, and Coty becomes a platform for empowering individuals to define their own sense of self.
#35 – Clariant: Chemistry, Reimagined
It’s about how shared purpose aligns business transformation with personal motivation, and enables organizations to act consistently.
Beekman 1802: Kindness, Purpose and Business Strategy
How a value became a competitive advantage: Beekman 1802 turned kindness into a purpose-driven business strategy that builds trust, belonging and sustainable growth.
#34 – Anduril: Defense, Rewired
Technological superiority is not optional, but essential to ensure safety, deterrence, and democratic resilience.
A Purposeful Decade in the Making
During these years, Jamie has been a source of inspiration. Meeting him in person was deeply energizing and meaningful.

