#46 – Barrett Values Center: Evolving Consciousness

“To evolve consciousness so that humanity thrives.”

This is the purpose statement by Barrett Values Centre (Values Centre), the global research and advisory organisation focused on values-based leadership and culture transformation.

It is uncommon to find organisations that state their purpose so explicitly, without hiding behind operational claims or generic impact language. Values Centre does exactly that.

Its purpose frames culture as a governance layer: the invisible infrastructure that shapes how decisions are made, how power is exercised, and how strategy translates into behaviour.

The organisation is best known for developing the Barrett Model®, a framework used worldwide to measure personal, leadership, and organisational values.

Through large-scale values assessments and culture diagnostics, Values Centre has contributed to shifting how leaders understand performance: not as a purely economic outcome, but as the result of alignment between individual motivation, collective priorities, and systemic coherence.

“Evolving consciousness” is a demanding purpose. It forces organisations to confront misalignment, entropy in culture, and the gap between declared values and lived behaviours.

It also reframes transformation work: not as change management, but as maturity work, growing the capacity of people and institutions to act with greater awareness of consequences.

The very essence of Values Centre is to work on the slower, harder layer of the business landscape, obsessed with speed and efficiency: giving top priority to the quality of the inner operating system that ultimately determines how power, resources, and innovation are used.