#54 – Ownership Works: Shared Ownership at Work
Ownership Works promotes shared ownership as a path to prosperity. Its model shows how equity participation can reshape wealth distribution within modern companies.
Purpose is the organization’s OS
Purpose is not a statement but the operating system of the organization. When embedded in decisions and daily practices, it becomes a discipline that aligns culture, strategy, and execution.
#52 – Boeing: Purpose, Safety, and Culture
Boeing’s purpose highlights global impact through aerospace innovation. But recent crises reveal the gap between stated purpose and organizational culture in a high-stakes industry.
The Moderates of the Apocalypse
The power of the system does not derive from its intrinsic legitimacy or truth, but from the fact that everyone, out of convenience or inertia, continues to play their part.
#51 – GE Healthcare: Care That Shapes Tomorrow
GE Healthcare’s purpose drives innovation in medical technology through collaboration, connectivity, and real‑world clinical impact.
#48 – HP Inc.: Advancing How We Live and Work
From a Palo Alto garage to a global tech leader, HP Inc. proves how a purpose-driven vision has the power to shape generations of innovation.
#46 – Barrett Values Center: Evolving Consciousness
Values Centre’s purpose frames culture as an inner operating system for leadership, governance, and long-term organizational performance.
Purpose Fails When It Becomes a Project
Purpose initiatives fail when treated as projects instead of disciplines. Discover the seven essential conditions for cultivating genuine purpose-driven cultures.
#41 – AMD: Tech Enabling a Better World
How AMD’s purpose is driving innovation positioning the company as a purpose-driven leader in high-performance computing.
Tools Reveal Leadership
Tools don’t replace leadership, they reveal it. Explore how purpose, culture, and serious games expose what happens inside organizations.
#37 – Bank of AMERICA: Improving People’s Lives
A financial institution isn’t judged by how much wealth it manages, but by how it helps people use that wealth to live better.
#36 – Coty: Unleashing Visions of Beauty
Beauty becomes a cultural act, and Coty becomes a platform for empowering individuals to define their own sense of self.
#34 – Anduril: Defense, Rewired
Technological superiority is not optional, but essential to ensure safety, deterrence, and democratic resilience.
#8 – Walgreens Boots Alliance: A Trusted Healthcare Partner
Its purpose has guided the company’s evolution from a traditional pharmacy into a broader health and wellness ecosystem.
Two Questions For Leaders
Creating an environment where purpose, vision and personal growth align to generate shared value.
#5 – Harley Davidson: Freedom For The Soul
Guided by this enduring purpose, Harley-Davidson grew into one of the world's most recognized brands.
The Navigating Purpose Collection
The Navigating Purpose Collection provides practitioners and leaders with the complete journey from understanding to implementation purpose.
Purpose Is A Film
“In the 20th century, the economy lost its purpose and replaced it with the obsession about endless GDP growth.” K. Raworth
A New Chapter In Organizational Culture
The world’s first pictorial atlas of 101 purpose statements from around the world will be released on October 20, 2024. Pre-order your copy today!
Simplifying
The more we simplify, the more we think we figured it out. But when we think we understand something, we believe we can control it.