Two Questions For Leaders

“How can we get the most out of our people?”

Or:

“How can we create the conditions for each person to achieve their own path?”

One of these two questions still drives how most organizations operate.

The other could shape their future.

At Purpose-Driven Academy we always choose the second one. And you—which one do you choose?

The first is no longer a question—it’s become a habit reflecting a way of thinking still rooted in the logic of the first industrial revolution: extracting value from people.

The second opens the door to transformation. It’s the choice of those who lead with cultural awareness, creating an environment where purpose, vision and personal growth align to generate shared value.

Among the most damaging hidden costs—those that undermine economic performance and productivity—are the inability to retain or attract top talent, and the failure to create a space where everyone can express their full potential.

From large corporations to small businesses, every organization eventually faces this dilemma.

Many ignore it—and pay the price in disengagement, poor results, and lost reputation.

Only a few organizations recognize the strategic power of a cultural transformation rooted in a clear reason for being.

But those few truly make the difference: they are four times more profitable, inspire greater trust, and earn lasting loyalty from both customers and collaborators.