Culture Building Is The Ultimate Infinite Game
It makes no sense to treat organizational culture as a project with a deadline. What worked yesterday to align a team won’t work tomorrow because the organization itself has adapted to yesterday’s move.
#61 – Electrolux: Shaping Living For The Better
Electrolux’s purpose shows how over a century of innovation has evolved from building appliances to improving everyday life through sustainability, wellbeing, and consumer experience.
#60 – IVECO Group: Beyond the Obvious
Iveco Group’s purpose reveals how challenging assumptions became a strategic principle driving innovation, partnerships, and sustainable growth after its independence.
Do You Really Want to Live Forever?
The moment we begin to treat death as a life's bug rather than a natural boundary of human existence, we risk losing something far more valuable than we hope to gain.
#59 – Telia: Better Connected Living
From its origins as Sweden’s national telegraph service to today’s 5G networks, Telia’s purpose explores how connectivity can continuously improve the way people live and participate in society.
Building Clarity in the Age of Uncertainty
Exploring how Scaling Up, Purpose, and AI-enabled simulation complement each other to help organizations reduce uncertainty, and learn faster in the age of increasing complexity.
#58 – BlackRock: Financial Well-Being at Scale
BlackRock’s purpose explores the relationship between capital, long-term value creation, and responsibility at an unprecedented scale.
Scaling Up With Purpose
Scaling up gives you the tools to grow. But tools without purpose just get you to the wrong place faster. Here's what actually needs fixing first.
#57 – AT&T: Connecting to Possibility
From the invention of the telephone to modern digital networks, AT&T’s purpose highlights how connectivity creates opportunities, expands access, and enables human potential.
#56 – Michelin: A Better Way Forward
Michelin’s purpose, “We care about giving people a better way forward,” reflects over 130 years of innovation in mobility, advanced materials, and transportation.
#55 – Ford: Freedom of Movement and Progress
Ford’s purpose connects mobility with human progress. From the Model T to electric vehicles, its evolution shows how freedom of movement must be redefined in a changing world.
#54 – Ownership Works: Shared Ownership at Work
Ownership Works promotes shared ownership as a path to prosperity. Its model shows how equity participation can reshape wealth distribution within modern companies.
Purpose is the organization’s OS
Purpose is not a statement but the operating system of the organization. When embedded in decisions and daily practices, it becomes a discipline that aligns culture, strategy, and execution.
#53 – eBay: Economic Opportunity at Scale
eBay’s purpose focuses on connecting people and creating economic opportunity. Its platform shows how digital marketplaces can enable global participation at scale.
#52 – Boeing: Purpose, Safety, and Culture
Boeing’s purpose highlights global impact through aerospace innovation. But recent crises reveal the gap between stated purpose and organizational culture in a high-stakes industry.
The Moderates of the Apocalypse
The power of the system does not derive from its intrinsic legitimacy or truth, but from the fact that everyone, out of convenience or inertia, continues to play their part.
#51 – GE Healthcare: Care That Shapes Tomorrow
GE Healthcare’s purpose drives innovation in medical technology through collaboration, connectivity, and real‑world clinical impact.
#50 – Expedia Group: The World Within Reach
Expedia Group’s purpose guides the strategy to make travel easier, more accessible, and more meaningful through platform innovation and a powerful brand ecosystem.
#49 – GE Vernova: The Energy of Change
Born from the legacy of General Electric, GE Vernova embraces a bold purpose to drive the global transition toward sustainable, resilient, and decarbonized energy systems.
The Courage To Stop Running
Recognizing the hamster wheel is easy. Getting off it requires courage. The smartest person, who gets out of the wheel, is always someone else. Until you decide to be that person.