The Moderates of the Apocalypse
The power of the system does not derive from its intrinsic legitimacy or truth, but from the fact that everyone, out of convenience or inertia, continues to play their part.
#51 – GE Healthcare: Care That Shapes Tomorrow
GE Healthcare’s purpose drives innovation in medical technology through collaboration, connectivity, and real‑world clinical impact.
#50 – Expedia Group: The World Within Reach
Expedia Group’s purpose guides the strategy to make travel easier, more accessible, and more meaningful through platform innovation and a powerful brand ecosystem.
#49 – GE Vernova: The Energy of Change
Born from the legacy of General Electric, GE Vernova embraces a bold purpose to drive the global transition toward sustainable, resilient, and decarbonized energy systems.
The Courage To Stop Running
Recognizing the hamster wheel is easy. Getting off it requires courage. The smartest person, who gets out of the wheel, is always someone else. Until you decide to be that person.
#48 – HP Inc.: Advancing How We Live and Work
From a Palo Alto garage to a global tech leader, HP Inc. proves how a purpose-driven vision has the power to shape generations of innovation.
#47 – GE: Building a World That Works
GE was once the emblem of American industry. After its 2024 split, its legacy lives on through purpose. Discover how “building a world that works” continues to shape its successors.
#46 – Barrett Values Center: Evolving Consciousness
Values Centre’s purpose frames culture as an inner operating system for leadership, governance, and long-term organizational performance.
Redefining Profit: How Purpose Can Reshape Capitalism
Profit should be measured net of costs associated with rectifying, mitigating, and compensating for damage caused to people and the environment.
Working on Purpose and Culture as an Ecosystem
An ecosystem of tools designed to help entrepreneurs and leadership teams work on purpose and culture—through exploration, structure, and verification.
#45 – MetLife: Navigating Life With Purpose
Protection is not a static promise. MetLife’s purpose reminds us that meaningful support goes beyond policies; it’s about presence, adaptability, and earned trust over time.
#44 – Target: Everyday Life At Scale
“Cheap & Chic”: the contradiction is structural. Cheap products don’t eliminate costs; they relocate them to ecosystems and communities far from the point of sale.
Purpose Fails When It Becomes a Project
Purpose initiatives fail when treated as projects instead of disciplines. Discover the seven essential conditions for cultivating genuine purpose-driven cultures.
#43 – Verizon: Enabling Human Potential
At Verizon, it’s not simply about connecting people — it’s about empowering them to act, create, and move forward.
#42 – S&P Global: Accelerating Progress
S&P Global’s purpose reflects its role in shaping the global economy through financial intelligence, data, and analytics.
#41 – AMD: Tech Enabling a Better World
How AMD’s purpose is driving innovation positioning the company as a purpose-driven leader in high-performance computing.
Tools Reveal Leadership
Tools don’t replace leadership, they reveal it. Explore how purpose, culture, and serious games expose what happens inside organizations.
#40 – Cognizant: Innovating a Better Way Forward
In a world drowning in tech for tech’s sake, Cognizant’s purpose is a reminder: innovation isn’t about novelty — it’s about utility.
#39 – Allstate: Life Well Protected
At Allstate, protection is a promise. And when that promise is kept at scale, purpose becomes the most valuable asset of all.
#38 – CHS: Empowering Agriculture
What sets CHS apart is how clearly its purpose reflects its structure: it’s a company owned by the very people it serves.