#40 – Cognizant: Innovating a Better Way Forward

“We innovate to find a better way.”

This is the purpose statement of Cognizant, the global technology company headquartered in Teaneck, New Jersey, with operational roots tracing back to 1994 in Chennai, India.

Originally launched as Dun & Bradstreet Satyam Software, Cognizant has evolved into one of the world’s leading professional services firms, helping clients modernize technology, reimagine processes, and transform experiences.

Listed in the Fortune 200, the company today employs over 350,000 people across 35+ countries and recorded $19.4 billion in revenue in 2023.

Their purpose — We innovate to find a better way — is a mindset.

It signals a shift from delivering digital solutions to actively designing more humane, efficient, and inclusive systems across industries: from healthcare to banking, retail to manufacturing.

Cognizant’s impact can be seen in how it helps companies embrace AI responsibly, rethink legacy infrastructures, and create digital experiences that serve people — not the other way around.

In a world drowning in tech for tech’s sake, Cognizant’s purpose is a reminder: innovation isn’t about novelty — it’s about utility.

Luca Leonardini

The Business Innovation Architect

http://www.lucaleonardini.com
Previous
Previous

Tools Reveal Leadership

Next
Next

#39 – Allstate: Life Well Protected