#39 – Allstate: Life Well Protected

“Helping you live a life well protected.”

This is the purpose statement of Allstate, the American insurance giant headquartered in Northbrook, Illinois, originally founded in 1931 as a Sears subsidiary selling auto insurance by mail.

Over the decades, Allstate has grown into one of the largest publicly held personal lines insurers in the U.S., protecting more than 16 million households and consistently ranked in the Fortune 100.

In 2023 alone, it reported $52.9 billion in revenue and employed over 54,000 people globally.

Their purpose — helping you live a life well protected — goes far beyond policies and premiums. It speaks to the human need for security, peace of mind, and resilience in the face of uncertainty.

From auto to home, life, renters, and business insurance, Allstate positions itself as a safety net that empowers people to live more freely — not just more safely.

But what makes Allstate’s purpose resonate is its consistent investment in risk reduction and community resilience, including its Allstate Foundation, initiatives against domestic violence, and disaster preparedness programs — all aligning protection with social value.

At Allstate, protection is a promise. And when that promise is kept at scale, purpose becomes the most valuable asset of all.