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#30 – Costco: Scaling With Discipline

Costco has redefined value in retail through a purpose as clear as it is powerful: delivering quality and affordability — together.

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#29 – Amazon: Pure Customer Obsession

When purpose is at the very heart of every decision, from culture to capital allocation, performance follows — at scale, and over time.

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#26 – Foot Locker: Purposeful Sportswear & Footwear

Cultural relevance doesn’t come from selling shoes, it comes from standing for something people can wear with pride.

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The 5 Myths About Purpose

The experience of teaching and cultivating purpose has unveiled a curious pattern: many believe they know their purpose, yet seldom contemplate it amid their daily routines.