Who we are and what we stand for

Shifting mindset and culture

In a world facing a crisis of meaning, we need hope for the future and a path to reclaiming our purpose as we intentionally and meaningfully build that future.

Getting leadership teams to identify their organization’s reason for being and helping people think about their purpose in life is more important than ever.

It helps build stronger links between individual and organizational purpose to benefit people and organizations alike, and it is foundational for managing uncertainties.

Purpose

We exist to bridge the gap between words and actions — helping leaders create the conditions for human flourishing.

Vision

We are building a world where purpose and culture drive progress — creating organizations that grow by making people thrive.

Mission

We are inspiring leaders and organizations by sharing knowledge to design purpose-driven cultures that make business a force for good.

With the “Culture As A Business Process” framework, we love helping teams and organizations become better places to work and tap the enormous potential of a purposeful workforce aligned with a purpose-driven organization’s culture.

Today's lack of purpose in business and in life is impacting the mindset and culture within organizations.

Low motivation, lack of alignment or sense of belonging, and a weak brand are signs of the absence of competitive differentiators – or even worse, are signs of a road that leads to mediocrity.

This directly impacts the lifespan and the performance of organizations, resonating with a staggering number of workers who feel disengaged from their jobs.

our manifesto

The Purpose-Driven Academy was founded in 2021. 

We strive for unwavering, contagious passion in what we do and want people and teams to feel safe throughout their purpose-discovery journey.

This is the Manifesto we crafted using our own tool, the Purpose-Driven Business Canvas:

“We live in a world facing a crisis of meaning, where too many projects fail not because the idea was weak but because purpose and culture were missing.

We want to help increase the success rate of entrepreneurial projects and reduce the socio-economic impact of failure.

We exist to bridge the gap between words and actions, helping leaders create the conditions for human flourishing.

We believe a better future begins when organizations intentionally align meaning, decision-making, and everyday behaviour.

We work toward a world where business serves humanity by design, and where every organization becomes a catalyst for people to thrive.

Every day, we inspire leaders and organizations with the knowledge and mindset to design purpose-driven cultures that make business a force for good.”

  • Luca Leonardini

    FOUNDER

    I am a Business Innovation Architect, Cultural Transformation Strategist, Facilitator, Certified ExO Sprint Coach, Consultant, Trainer, Author, Advisor, and visiting lecturer at different Universities.

  • Nicola Ficini

    CHANGE MAKER

    I am a management engineer and project manager skilled with ExO and scalability journeys. I firmly believe it all starts with people.

  • Your Spot Awaits

    FUTURE BUILDER

    Driven by purpose, they inspire transformation, foster innovation, and build impactful, value-centered solutions.