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#16 – Stellantis, A Huge Gap Between Words And Behavior

This disconnect between purpose and action reveals the gap between inspiring words and actual behavior.

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#13 – UPS: Delivering That Matters

Purpose remains UPS’s North Star—shaping business decisions that prioritize society, profitability, and long-term resilience.

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DHL shows how a clearly defined purpose drives both operational excellence and meaningful societal impact.

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With a Certified B Corp status, TOMS proves that a belief in equity it’s a structure for sustainable, measurable action.

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Living purpose at Adidas is more than selling shoes: it’s about shaping culture, impacting lives, and staying relevant for generations.

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What does purpose mean for a global brand committed to redefining beauty and building confidence.