#13 – UPS: Delivering That Matters

Illustrated Purpose Statements From Around the World

“Moving our world forward by delivering what matters”

by UPS, the global logistics leader headquartered in Atlanta, with origins tracing back to 1907 in Seattle.

UPS codified this purpose in October 2020, defining it as a guiding belief, not as a tagline:

“It’s the reason we get up in the morning.”

Today, purpose aligns tightly with performance and strategic choices, and here is how:

▶️ $91.1 B in revenue for 2024, delivering 22.4 million packages daily across 200+ countries

▶️ Q4 2024 revenues grew to $25.3 B, up 1.5%, with domestic operating profit rising 18% to $2.9 B

▶️ UPS remains on-time leader in Q4 deliveries, thanks to strategic investments in efficiency like shorter air block hours and insourcing SurePost volume

Purpose-driven change:

👉 In response to shifting trade flows and margin pressures, UPS is reducing its role with Amazon—not because it can’t deliver, but because it matters more to deliver value-aligned services .

👉 They’re cutting 20,000 jobs and 73 facilities, aiming to save $3.5 B in 2025 and refocus on higher-margin, purpose-aligned segments like healthcare logistics .

👉 Investment in sustainability and community reflects delivering what matters beyond parcels—making communities stronger, greener, more connected .

Purpose remains UPS’s North Star—shaping business decisions that prioritize society, profitability, and long-term resilience.

Behind every routing algorithm, warehouse shift, and operational realignment stands a commitment to move the world forward, thoughtfully.

In a global logistics industry that measures success in miles and margins, UPS’s guiding question is “Does it matter?”