#32 – Campbell’s: Convenient Doesn’t Mean Harmless
Processed doesn’t mean harmless. Convenience has a hidden price. The environmental impact of large-scale food manufacturingi s not a detail.
#31 – CocaCola: A Century of Refreshment
The purpose “Refresh the world. Make a difference” is embedded in how the company operates.
#30 – Costco: Scaling With Discipline
Costco has redefined value in retail through a purpose as clear as it is powerful: delivering quality and affordability — together.
Kick Off Purpose in 15 Seconds
Do you think it’s not possible to kick of a purpose in 15 seconds? Do you believe it’s just a slogan? Not at all.
#26 – Foot Locker: Purposeful Sportswear & Footwear
Cultural relevance doesn’t come from selling shoes, it comes from standing for something people can wear with pride.
How Do Purpose, MTP, and Moonshots Differ in Shaping the Future?
For leaders and entrepreneurs, clarity about these three levels is essential. Without it, strategies risk being vague, diluted, or unrealistic.
#20 – Italgas: Builders By Vocation
What makes Italgas a purpose-driven player today is its ability to redefine its role in the context of the climate crisis.
Connection Is Purpose, Purpose Is Connection
We are meaning-seeking creatures and, unlike other animals, fall very easily into despair if we cannot find meaning and value in our lives.
#17 – McKinsey: Enduring Change
In a world where change is constant, McKinsey’s purpose acts less like a destination, and more like a direction.
#15 – Even Realities: Purpose Is The Design Brief
In a sector driven by the “more is better” mindset, Even Realities has built its identity around doing just enough — and doing it well.
We Don’t Need Work-Life Balance
Today, many people make a lot of money selling the idea of work-life balance — a concept often mistaken as a kind of human right.
#9 – Purpose-Driven Academy: A Force For Positive Change
The Purpose-Driven Business Canvas framework delivers a clear sense of purpose, an inspiring vision, and a practical mission to navigate complexity and uncertainty.
How To Solve The Purpose Crisis In Organizations
Without purpose there is no culture, only job descriptions and procedures. Through the Purpose-Driven Business Canvas, we transform purpose from an abstract concept into the beating heart of organizational culture.
The Navigating Purpose Collection
The Navigating Purpose Collection provides practitioners and leaders with the complete journey from understanding to implementation purpose.
Purpose Is A Film
“In the 20th century, the economy lost its purpose and replaced it with the obsession about endless GDP growth.” K. Raworth
A New Chapter In Organizational Culture
The world’s first pictorial atlas of 101 purpose statements from around the world will be released on October 20, 2024. Pre-order your copy today!
What Does Death Have To Do With Purpose?
Contemplating the "ars moriendi" holds profound significance for every one of us, not just for philosophers.
Change The Language
Communication is an investment to create long-term value and must reflect the organization's culture and purpose.
Purpose Makes The Whole Organization Alive
There can't be a successful CSR or ESG implementation strategy without a clear purpose and more importantly without leveraging a purpose-driven culture.
The 5 Myths About Purpose
The experience of teaching and cultivating purpose has unveiled a curious pattern: many believe they know their purpose, yet seldom contemplate it amid their daily routines.