Redefining Profit: How Purpose Can Reshape Capitalism
Profit should be measured net of costs associated with rectifying, mitigating, and compensating for damage caused to people and the environment.
Working on Purpose and Culture as an Ecosystem
An ecosystem of tools designed to help entrepreneurs and leadership teams work on purpose and culture—through exploration, structure, and verification.
Purpose Fails When It Becomes a Project
Purpose initiatives fail when treated as projects instead of disciplines. Discover the seven essential conditions for cultivating genuine purpose-driven cultures.
Tools Reveal Leadership
Tools don’t replace leadership, they reveal it. Explore how purpose, culture, and serious games expose what happens inside organizations.
#40 – Cognizant: Innovating a Better Way Forward
In a world drowning in tech for tech’s sake, Cognizant’s purpose is a reminder: innovation isn’t about novelty — it’s about utility.
#39 – Allstate: Life Well Protected
At Allstate, protection is a promise. And when that promise is kept at scale, purpose becomes the most valuable asset of all.
#37 – Bank of AMERICA: Improving People’s Lives
A financial institution isn’t judged by how much wealth it manages, but by how it helps people use that wealth to live better.
#35 – Clariant: Chemistry, Reimagined
It’s about how shared purpose aligns business transformation with personal motivation, and enables organizations to act consistently.
Beekman 1802: Kindness, Purpose and Business Strategy
How a value became a competitive advantage: Beekman 1802 turned kindness into a purpose-driven business strategy that builds trust, belonging and sustainable growth.
#34 – Anduril: Defense, Rewired
Technological superiority is not optional, but essential to ensure safety, deterrence, and democratic resilience.
#32 – Campbell’s: Convenient Doesn’t Mean Harmless
Processed doesn’t mean harmless. Convenience has a hidden price. The environmental impact of large-scale food manufacturingi s not a detail.
#31 – CocaCola: A Century of Refreshment
The purpose “Refresh the world. Make a difference” is embedded in how the company operates.
#30 – Costco: Scaling With Discipline
Costco has redefined value in retail through a purpose as clear as it is powerful: delivering quality and affordability — together.
Kick Off Purpose in 15 Seconds
Do you think it’s not possible to kick of a purpose in 15 seconds? Do you believe it’s just a slogan? Not at all.
#26 – Foot Locker: Purposeful Sportswear & Footwear
Cultural relevance doesn’t come from selling shoes, it comes from standing for something people can wear with pride.
How Do Purpose, MTP, and Moonshots Differ in Shaping the Future?
For leaders and entrepreneurs, clarity about these three levels is essential. Without it, strategies risk being vague, diluted, or unrealistic.
#20 – Italgas: Builders By Vocation
What makes Italgas a purpose-driven player today is its ability to redefine its role in the context of the climate crisis.
Connection Is Purpose, Purpose Is Connection
We are meaning-seeking creatures and, unlike other animals, fall very easily into despair if we cannot find meaning and value in our lives.
#17 – McKinsey: Enduring Change
In a world where change is constant, McKinsey’s purpose acts less like a destination, and more like a direction.
#15 – Even Realities: Purpose Is The Design Brief
In a sector driven by the “more is better” mindset, Even Realities has built its identity around doing just enough — and doing it well.