Kick Off Purpose in 15 Seconds

Do you think it’s not possible to kick of a purpose-driven culture in 15 seconds? Do you believe it’s just a slogan? Not at all.

Fifteen seconds are not enough to find a purpose, of course — but they are enough to start looking for it, and to spark the conversation that turns culture into a real process.

With PurposeExplorer, in just 15 seconds and a few clicks, you can get three purpose statement drafts validated against eight attributes.

And then you might wonder: what happens next?

We created the free app PurposeExplorer to spark conversations about culture within organizations.

It’s designed to get people talking, reflecting, and asking better questions — not to be a shortcut, and not to provide teams with a final answer.

PurposeExplorer lets you set parameters — length, focus, tone, and context — to make the drafts meaningful to your reality. It’s built on a dataset of 155 purpose statements from organizations in 22 countries and 21 industries.

Moreover, it’s grounded in the three-step framework illustrated in the Navigating Purpose Collection — including Codify Your Purpose and the Pictorial Atlas of 101 Purpose Statements.

Here’s how it works: enter your email to unlock access, select your parameters, and voilà — the application generates three drafts ready to spark the right conversation. Simple as that.

Over the years I’ve seen how difficult it is for leaders and organizations to understand where and how to start designing a purpose-driven culture.

PurposeExplorer is the solution to that uncertainty — the moment when leadership teams feel the need but don’t yet have the words.

That this is worth exploring becomes clear when you consider the benefits:

• Companies without purpose-driven culture lose money.

• Companies failing to attract or retain top talent lose money (McKinsey Report).

• Companies where people can’t express their best potential lose money (Gallup Report).

Test it 👉 here- or read more about it.