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#29 – Amazon: Pure Customer Obsession

When purpose is at the very heart of every decision, from culture to capital allocation, performance follows — at scale, and over time.

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#28 – Schneider Electric: Make The Most Out Of Our Energy

The power of a clear purpose can reshape entire sectors — making decarbonization a source of both impact and growth.

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Do you think it’s not possible to kick of a purpose in 15 seconds? Do you believe it’s just a slogan? Not at all.

Luca Leonardini 9/6/25 Luca Leonardini 9/6/25

Today, Intel is pushing boundaries in AI, quantum computing, and edge technology, guided by the purpose to change lives through technology.

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A powerful purpose statement that drives Vodafone UK in its commitment to connecting people, businesses, and communities.

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SpaceX’s growth stems from refusing to let “mission creep” dilute its cosmic purpose intention.

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Sony’s enduring purpose continues to inspire innovation and connect with audiences worldwide.