#21 – Sony: The Power of Creativity & Technology

“Fill the world with emotion, through the power of creativity and technology”

by Sony, the Tokyo-based global entertainment and technology company founded in 1946.

Sony’s purpose, centered on delivering “Kando”—a Japanese term for deep emotional engagement—has been the guiding force behind its evolution from a small electronics shop to a global leader in entertainment and technology.

This commitment is evident in Sony’s strategic investments aimed at enhancing creative experiences.

Since 2018, the company has invested approximately $10 billion to strengthen its content creation capabilities, including the acquisition of EMI Music Publishing and the anime streaming service Crunchyroll, which boasts over 13 million paid subscribers.

Sony’s focus on innovation extends to its technological advancements.

The company’s real-time computing technology is utilized in various fields, from sports coverage to 3D video production, enabling creators to capture and deliver immersive experiences.

Financially, Sony reported a quarterly profit increase to 189 billion yen ($1.2 billion), with sales rising 14% to 3.48 trillion yen ($22 billion), reflecting the success of its purpose-driven strategy.

Sony’s enduring purpose continues to inspire innovation and connect with audiences worldwide, demonstrating that a clear and consistent purpose can drive both emotional impact and business success.