Purpose isn’t found in 15 seconds. But in 15 seconds, you can start looking.
PurposeExplorer generates three purpose statement drafts in four simple steps.
Get 3 validated purpose statements in seconds.
Instantly receive three draft statements, each tested against eight attributes for clarity, depth, and cultural alignment.
Set your parameters and let AI generate tailored suggestions.
Choose length, focus, and tone — the AI adapts outputs to your context for meaningful starting points.
Built on 155 purpose statements from organizations across 22 countries and 21 industries.
Your drafts are grounded in global insights, blending the diversity of sectors, cultures, and strategies into inspiration.
How PurposeExplorer works
Step 1 – 📬 Enter your email
Unlock access to PurposeSketch and start your journey in seconds.
Step 2 – 🎛️ Answer a few prompts
Choose length, focus, tone, and add context: simple options to guide AI in shaping your purpose draft.
Step 3 – 🧩 Download the draft
Get validated statements with the eight-attribute checklist, and refine them with your team.
Why it matters?
Companies that connect employees to purpose report 2.3x higher engagement and outperform peers in long-term value creation.”— Gallup & McKinsey
Still think purpose is a buzzword? Check your P&L.
Companies without a purpose-driven culture lose money
Companies failing to attract or retain top talent lose money. (McKinsey Report)
Companies where people can’t express their best potential lose money. (Gallup Report)
Still can’t wrap your head around It?
Take Humane Inc. — an American consumer electronics company that went from an $850M valuation in 2023 to shutting down in early 2025. They had everything—except a purpose-driven organizational culture.
I’ve spent years helping entrepreneurs and leadership teams design purpose-driven cultures.
The three-step framework that underpins PurposeExplorer is illustrated in the Navigating Purpose Collection, the series of my books dedicated to purpose-driven organizational culture.
FAQs
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No. PurposeExplorer generates three draft statements to spark reflection and conversation — the real work comes after.
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Because everything starts with a well-posed question. In 15 seconds, you’ll have options that challenge how you think — that’s where culture begins.
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Open PurposeExplorer and register. Then set your parameters, let AI generate drafts validated against 8 attributes, and start tuning.
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PurposeExplorer is grounded in 155 purpose statements from organizations across 22 countries and 21 industries — a unique global dataset that makes every draft meaningful.