#31 – CocaCola: A Century of Refreshment

“Refresh the world. Make a difference.”

This is the purpose statement of The Coca-Cola Company, the Atlanta-based multinational founded in 1892 and now one of the most iconic and widely recognized consumer brands in the world.

For over 130 years, Coca-Cola has lived by a purpose that goes beyond selling beverages: creating emotional and social impact at global scale.

From the first glass of cola sold at Jacobs’ Pharmacy in Atlanta to its current presence in over 200 countries, Coca-Cola has built its growth on a combination of brand equity, distribution power, and cultural resonance.

The purpose “Refresh the world. Make a difference” is embedded in how the company operates:

1️⃣ Global Scale – Coca-Cola serves 1.9 billion drinks every day, with a portfolio of over 200 brands, many of which are localized to regional preferences.

2️⃣ Sustainability Goals – Through its “World Without Waste” strategy, Coca-Cola aims to collect and recycle the equivalent of every bottle or can it sells by 2030.

3️⃣ Water Stewardship – The company has returned more than 100% of the water it uses in its finished beverages since 2015.

4️⃣ Community Investment – Coca-Cola Foundation has contributed over $1.5 billion to causes related to access to clean water, women’s empowerment, and youth development.

5️⃣ Innovation and Health Shift – Over 29% of Coca-Cola’s global portfolio is now low- or no-sugar, in line with its commitment to evolving consumer needs.

From its red-and-white logo to Olympic partnerships, Coca-Cola has consistently positioned itself as a symbol of optimism, refreshment, and social connection.

The company’s enduring purpose is a compass that keeps the business aligned with both shareholder value and societal impact.