#37 – Bank of AMERICA: Improving People’s Lives
“To help make financial lives better.”
This is the purpose statement of Bank of America, one of the world’s leading financial institutions, headquartered in Charlotte, North Carolina.
With more than 67 million clients, operations in over 35 countries, and total assets exceeding $3.2 trillion, Bank of America ranks as the second-largest bank in the U.S. and globally by market capitalization — just behind JPMorgan Chase.
Yet beyond numbers, this purpose reflects a shift:
From transactional banking to financial well-being.
From products to people’s lives.
From performance to performance with responsibility.
Over the last decade, this intention has led to tangible action:
$1.5 billion committed to advance racial equality and economic opportunity.
$250 billion deployed toward environmental business initiatives.
Named World’s Best Bank for Corporate Responsibility by Euromoney in 2023.
A financial institution isn’t judged by how much wealth it manages, but by how it helps people use that wealth to live better, fairer, more secure lives. That’s what “making financial lives better” means.
