#13 – UPS: Delivering That Matters
Purpose remains UPS’s North Star—shaping business decisions that prioritize society, profitability, and long-term resilience.
#12 – Lush: Ethical Beauty
Purpose transformed Lush into a global ethical beauty powerhouse that continues to stay true to its mission to revolutionize the beauty industry.
#11 – Sojasun: Plantbased Sustainable Food
Sojasun’s purpose statement has been central to the company growth, guiding the product development aligned with consumer demand for nutritious and eco-friendly options.
#10 – Mastercard
In a world where possibilities are often priced, Mastercard’s purpose reminds us that some connections are truly priceless.
Managing With Purpose
EURAM International Conference: Managing with Purpose. From Craftsmen to Artificial Intelligence: Bringing back Humanism into Management.
#9 – Purpose-Driven Academy: A Force For Positive Change
The Purpose-Driven Business Canvas framework delivers a clear sense of purpose, an inspiring vision, and a practical mission to navigate complexity and uncertainty.
#8 – Walgreens Boots Alliance: A Trusted Healthcare Partner
Its purpose has guided the company’s evolution from a traditional pharmacy into a broader health and wellness ecosystem.
Two Questions For Leaders
Creating an environment where purpose, vision and personal growth align to generate shared value.
#7 – DHL: Towards Net-Zero Logistics
DHL shows how a clearly defined purpose drives both operational excellence and meaningful societal impact.
#6 – TOMS: One for One Donation Model
With a Certified B Corp status, TOMS proves that a belief in equity it’s a structure for sustainable, measurable action.
#5 – Harley Davidson: Freedom For The Soul
Guided by this enduring purpose, Harley-Davidson grew into one of the world's most recognized brands.
Rethinking Convenience
Rethinking Convenience has become a moral imperative for Purpose-Driven organizations. What’s convenient in the short term often becomes very inconvenient later.
#4 – Renault: Bringing People Closer With Mobility
A clear purpose fuels the company to adapt, innovate, and thrive across centuries.
#3 – GE Aerospace: Inventing The Future
Purpose at GE Aerospace guides R&D, talent culture, safety standards, and their bold commitment to net-zero emissions.
#2 – Adidas: Changing Lives Through Sport
Living purpose at Adidas is more than selling shoes: it’s about shaping culture, impacting lives, and staying relevant for generations.
#1 – Dove: Doing Good For People, Animals, Environment
What does purpose mean for a global brand committed to redefining beauty and building confidence.
Purpose Under The Microscope
As leaders, consumers, and thinkers, we all have a role: question the costs, demand transparency, and push for purpose that doesn’t just sound good but does good.
The Future of Work
“We consider work a burden, a curse, or a necessary evil. But we can start to treat work as an essential part of our humanity.“ – Hubert Joly
Purpose Washing
There is a huge missed opportunity for rethinking product ideation, retail, and distribution but short-term profits prevail over long-term vision, so everyone is losing as a species while Unilever’s stakeholders celebrate
How To Solve The Purpose Crisis In Organizations
Without purpose there is no culture, only job descriptions and procedures. Through the Purpose-Driven Business Canvas, we transform purpose from an abstract concept into the beating heart of organizational culture.