#4 – Renault: Bringing People Closer With Mobility

Best Purpose of the Week – Illustrated Purpose Statements From Around the World

“Our spirit of innovation takes mobility further to bring people closer.”

The purpose statement of Renault, the French multinational automobile manufacturer established in 1899, it’s the heartbeat of a company that’s been rolling for almost 130 years, not just another tagline.

Founded by the Renault brothers, the company started with a spark of ingenuity, crafting the Voiturette 1CV.

That drive to innovate pushed Renault through two world wars, from building tanks to iconic taxis that earned the “Taxi de la Marne” nickname.

Over the decades, it’s led them to pioneer eco-friendly rides like the eco² line and dive into electric vehicles with Nissan.

The intention of their purpose statement shines through in bold designs and game-changers like the Renault 4, the world’s first mass-produced hatchback.

Today, as part of a multinational car-makers alliance, Renault is still connecting people, aiming for carbon neutrality by 2040 in Europe.

This is a story of resilience and vision, proving that a clear purpose fuels the company to adapt, innovate, and thrive across centuries.