#3 – GE Aerospace: Inventing The Future

Best Purpose of the Week – Illustrated Purpose Statements From Around the World

“To invent the future of flight, lift people up and bring them home safely.”

Since its roots in 1892, GE Aerospace—the Cincinnati-based American aircraft engine supplier—has symbolized American industrial innovation.

But what powered its journey from Edison’s electric company to aerospace giant was purposeful engineering.

The idea of inventing the future has been in their DNA for over a century.

From helping launch the first U.S. jet engine in WWII to leading today’s sustainability efforts in aviation, GE Aerospace has always looked ahead.

This purpose—lifting people up and bringing them home safely—is more than inspiring. It’s operational.

It guides R&D, talent culture, safety standards, and their bold commitment to net-zero emissions. It’s a north star that keeps both feet on the ground while aiming for the skies.

For GE Aerospace, purpose is a competitive advantage—lived at every level of the organization. When purpose and performance align, innovation becomes inevitable—and impact, exponential.

Luca Leonardini

The Business Innovation Architect

http://www.lucaleonardini.com
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#2 – Adidas: Changing Lives Through Sport