#10 – Mastercard

Illustrated Purpose Statements From Around the World

“Connecting Everyone to Priceless Possibilities”

by Mastercard, the New York-based global payments and technology company.

In 2015, Mastercard codified the following purpose statement: “Connecting Everyone to Priceless Possibilities” which guided the company’s evolution from a traditional payment processor to a leader in inclusive digital finance.

By 2024, Mastercard’s revenue reached $28.2 billion, marking a 12% increase from the previous year, with net income rising 15% to $12.9 billion.

Mastercard’s purpose is also evident in its social impact initiatives.

The company has invested over $500 million in Black communities in the U.S. and increased the global median pay for female employees by 4% above the median pay for male employees.

In a world where possibilities are often priced, Mastercard’s purpose reminds us that some connections are truly priceless.