#12 – Lush: Ethical Beauty
Purpose transformed Lush into a global ethical beauty powerhouse that continues to stay true to its mission to revolutionize the beauty industry.
#11 – Sojasun: Plantbased Sustainable Food
Sojasun’s purpose statement has been central to the company growth, guiding the product development aligned with consumer demand for nutritious and eco-friendly options.
#10 – Mastercard
In a world where possibilities are often priced, Mastercard’s purpose reminds us that some connections are truly priceless.
Managing With Purpose
EURAM International Conference: Managing with Purpose. From Craftsmen to Artificial Intelligence: Bringing back Humanism into Management.
#9 – Purpose-Driven Academy: A Force For Positive Change
The Purpose-Driven Business Canvas framework delivers a clear sense of purpose, an inspiring vision, and a practical mission to navigate complexity and uncertainty.
#8 – Walgreens Boots Alliance: A Trusted Healthcare Partner
Its purpose has guided the company’s evolution from a traditional pharmacy into a broader health and wellness ecosystem.
Two Questions For Leaders
Creating an environment where purpose, vision and personal growth align to generate shared value.
#7 – DHL: Towards Net-Zero Logistics
DHL shows how a clearly defined purpose drives both operational excellence and meaningful societal impact.
#6 – TOMS: One for One Donation Model
With a Certified B Corp status, TOMS proves that a belief in equity it’s a structure for sustainable, measurable action.
#5 – Harley Davidson: Freedom For The Soul
Guided by this enduring purpose, Harley-Davidson grew into one of the world's most recognized brands.
Rethinking Convenience
Rethinking Convenience has become a moral imperative for Purpose-Driven organizations. What’s convenient in the short term often becomes very inconvenient later.
#4 – Renault: Bringing People Closer With Mobility
A clear purpose fuels the company to adapt, innovate, and thrive across centuries.
#3 – GE Aerospace: Inventing The Future
Purpose at GE Aerospace guides R&D, talent culture, safety standards, and their bold commitment to net-zero emissions.
#2 – Adidas: Changing Lives Through Sport
Living purpose at Adidas is more than selling shoes: it’s about shaping culture, impacting lives, and staying relevant for generations.
#1 – Dove: Doing Good For People, Animals, Environment
What does purpose mean for a global brand committed to redefining beauty and building confidence.
Purpose Under The Microscope
As leaders, consumers, and thinkers, we all have a role: question the costs, demand transparency, and push for purpose that doesn’t just sound good but does good.
The Future of Work
“We consider work a burden, a curse, or a necessary evil. But we can start to treat work as an essential part of our humanity.“ – Hubert Joly
Purpose Washing
There is a huge missed opportunity for rethinking product ideation, retail, and distribution but short-term profits prevail over long-term vision, so everyone is losing as a species while Unilever’s stakeholders celebrate
How To Solve The Purpose Crisis In Organizations
Without purpose there is no culture, only job descriptions and procedures. Through the Purpose-Driven Business Canvas, we transform purpose from an abstract concept into the beating heart of organizational culture.
The Navigating Purpose Collection
The Navigating Purpose Collection provides practitioners and leaders with the complete journey from understanding to implementation purpose.