#7 – DHL: Towards Net-Zero Logistics
DHL shows how a clearly defined purpose drives both operational excellence and meaningful societal impact.
#6 – TOMS: One for One Donation Model
With a Certified B Corp status, TOMS proves that a belief in equity it’s a structure for sustainable, measurable action.
#5 – Harley Davidson: Freedom For The Soul
Guided by this enduring purpose, Harley-Davidson grew into one of the world's most recognized brands.
Rethinking Convenience
Rethinking Convenience has become a moral imperative for Purpose-Driven organizations. What’s convenient in the short term often becomes very inconvenient later.
#4 – Renault: Bringing People Closer With Mobility
A clear purpose fuels the company to adapt, innovate, and thrive across centuries.
#3 – GE Aerospace: Inventing The Future
Purpose at GE Aerospace guides R&D, talent culture, safety standards, and their bold commitment to net-zero emissions.
#2 – Adidas: Changing Lives Through Sport
Living purpose at Adidas is more than selling shoes: it’s about shaping culture, impacting lives, and staying relevant for generations.
#1 – Dove: Doing Good For People, Animals, Environment
What does purpose mean for a global brand committed to redefining beauty and building confidence.
Purpose Under The Microscope
As leaders, consumers, and thinkers, we all have a role: question the costs, demand transparency, and push for purpose that doesn’t just sound good but does good.
The Future of Work
“We consider work a burden, a curse, or a necessary evil. But we can start to treat work as an essential part of our humanity.“ – Hubert Joly
Purpose Washing
There is a huge missed opportunity for rethinking product ideation, retail, and distribution but short-term profits prevail over long-term vision, so everyone is losing as a species while Unilever’s stakeholders celebrate
How To Solve The Purpose Crisis In Organizations
Without purpose there is no culture, only job descriptions and procedures. Through the Purpose-Driven Business Canvas, we transform purpose from an abstract concept into the beating heart of organizational culture.
The Navigating Purpose Collection
The Navigating Purpose Collection provides practitioners and leaders with the complete journey from understanding to implementation purpose.
Purpose Is A Film
“In the 20th century, the economy lost its purpose and replaced it with the obsession about endless GDP growth.” K. Raworth
A New Chapter In Organizational Culture
The world’s first pictorial atlas of 101 purpose statements from around the world will be released on October 20, 2024. Pre-order your copy today!
Simplifying
The more we simplify, the more we think we figured it out. But when we think we understand something, we believe we can control it.
Efficiency vs Humans Skills
We need to balance and integrate how we get things done (Performance Zone) with the Learning Zone (leaping beyond the known).
What Does Death Have To Do With Purpose?
Contemplating the "ars moriendi" holds profound significance for every one of us, not just for philosophers.
Change The Language
Communication is an investment to create long-term value and must reflect the organization's culture and purpose.
