Building Clarity in the Age of Uncertainty
Exploring how Scaling Up, Purpose, and AI-enabled simulation complement each other to help organizations reduce uncertainty, and learn faster in the age of increasing complexity.
Working on Purpose and Culture as an Ecosystem
An ecosystem of tools designed to help entrepreneurs and leadership teams work on purpose and culture—through exploration, structure, and verification.
#41 – AMD: Tech Enabling a Better World
How AMD’s purpose is driving innovation positioning the company as a purpose-driven leader in high-performance computing.
#34 – Anduril: Defense, Rewired
Technological superiority is not optional, but essential to ensure safety, deterrence, and democratic resilience.
#15 – Even Realities: Purpose Is The Design Brief
In a sector driven by the “more is better” mindset, Even Realities has built its identity around doing just enough — and doing it well.
Why Is Purpose Uncomfortable?
Investing resources to find individual or company purpose implies the intention to impact positively - and possibly change - reality. Which is never been easy to do and it never will.
The Role Of Purpose In A GAI World
“They (OpenAI) need to get clear with themselves, and get clear with the world on what they want to be.” This question that Mark Surman – President of the Mozilla Foundation – asks in a recent Wired interview concerns all startups and newborn companies working with GAI, not just OpenAI.

