#6 – TOMS: One for One Donation Model

Illustrated Purpose Statements From Around the World

“We believe in a more equitable world.”

by TOMS, the California-based B-Corp footwear and lifestyle brand founded in 2006.

TOMS reshaped what it means to build a business with purpose.

Founded in Venice Beach, California, TOMS pioneered the “One for One” model: for every pair sold, one was donated to a person in need.

1️⃣ In less than a decade, this model helped the brand donate over 100 million pairs of shoes across 85+ countries.

2️⃣ As global needs evolved, so did their successful model. In 2021, the company shifted from giveaways to a deeper focus: supporting grassroots organizations advancing equity at the community level.

3️⃣ Today, TOMS commits one-third of its annual profits to these causes — an estimated $2 million annually in impact grants. This support reaches nonprofits focused on mental health, access to opportunity, and ending systemic injustice.

With a Certified B Corp status and impact partners like Brave Trails, Peace Over Violence, and Everytown, TOMS proves that a belief in equity it’s a structure for sustainable, measurable action.

Purpose is their strategy for staying relevant in a world where consumers expect brands to do more than sell.