#60 – IVECO Group: Beyond the Obvious
Iveco Group’s purpose reveals how challenging assumptions became a strategic principle driving innovation, partnerships, and sustainable growth after its independence.
#59 – Telia: Better Connected Living
From its origins as Sweden’s national telegraph service to today’s 5G networks, Telia’s purpose explores how connectivity can continuously improve the way people live and participate in society.
Working on Purpose and Culture as an Ecosystem
An ecosystem of tools designed to help entrepreneurs and leadership teams work on purpose and culture—through exploration, structure, and verification.
#35 – Clariant: Chemistry, Reimagined
It’s about how shared purpose aligns business transformation with personal motivation, and enables organizations to act consistently.
#24 – United Airlines: Uniting the World
Their purpose reflects aviation’s unique power to shrink distances and expand perspectives.
The 5 Myths About Purpose
The experience of teaching and cultivating purpose has unveiled a curious pattern: many believe they know their purpose, yet seldom contemplate it amid their daily routines.