Working on Purpose and Culture as an Ecosystem
An ecosystem of tools designed to help entrepreneurs and leadership teams work on purpose and culture—through exploration, structure, and verification.
#35 – Clariant: Chemistry, Reimagined
It’s about how shared purpose aligns business transformation with personal motivation, and enables organizations to act consistently.
#24 – United Airlines: Uniting the World
Their purpose reflects aviation’s unique power to shrink distances and expand perspectives.
The 5 Myths About Purpose
The experience of teaching and cultivating purpose has unveiled a curious pattern: many believe they know their purpose, yet seldom contemplate it amid their daily routines.

