#18 – Kioene: The Future Is In Our Land

“The future is in our land”

by Kioene - Società Benefit, the plant-based food company rooted in Veneto, Italy.

“The future is in our land” — a simple phrase that captures one of the boldest industrial transformations in Italian agribusiness.

Founded in 1888 as Tonazzo, the company grew within one of the most harmful sectors: livestock farming and meat processing — industries known for being environmentally destructive, energy-intensive, and needlessly cruel to animals.

Since 1988, under the Kioene brand, the company has taken a radical turn that led to abandon animal-based production entirely (2024) to focus exclusively on plant-based food innovation.

Not for market hype, but out of deep responsibility — to design a model that aligns with today’s ecological and health priorities.

This shift was not cosmetic. It was strategic. Cultural. Existential.

It emerged from a real sense of purpose that reshaped not only what the company produces, but what it stands for in the world.

Kioene - Società Benefit proves that regenerative alternatives exist.

But while the planet demands answers, too many still pretend that the climate crisis has nothing to do with the food system — especially livestock and dairy.

We don’t need more slogans. We need more courage. And those who lead with purpose deserve to be seen.