Still Think Purpose Is Fluffy? Check Your P&L.
Companies without purpose-driven organizational culture lose money
Companies failing to attract or retain top talent lose money (McKinsey Report)
Companies where people can’t express their best potential lose money (Gallup Report)
Still can’t wrap your head around it?
Here’s a recent example.
Humane Inc., an American consumer electronics company founded in 2018 to produce an AI Pin, went from a $850M valuation in 2023 to shutting down in early 2025. They had everything—except a purpose-driven organizational culture.
Start here. Use our tool to explore what purpose could look like in your organization—your first draft is just a few clicks away.
Play With Purpose
We designed this AI-generated tool to help you take the first step toward defining your purpose (team or individual). Play with it, enjoy it, and begin the transformative discovery journey of codifying individual purpose and identifying company purpose.
You need a purpose if …
You are a person, and you want what you are doing to align with your values and be meaningful for your personal growth and the community you belong to,
or, you are a team, and you want to build a purpose-driven organizational culture because you know purpose is the ultimate innovation and scalability driver. Not only do you want to avoid losing money and your best talents but you also want to create an environment where they feel free to express the best of their potential.
Build your first draft
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Less is more! Be short, write no more than 13 words, without adjectives or adverbs.
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Purpose looks outside, not inside yourself or your organization. Purpose is directed toward the world. It’s the positive impact you want to create around you, and in your community.
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Purpose is not a noun, it’s a verb, and a state of being that releases positive and contagious energy.
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Purpose is not a role you play in society or family, nor is it a goal, much less an activity to be carried out.
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