Purpose leaves traces in what people do when no one’s watching.
The Purpose-Driven Culture Assessment is a free application, a serious game designed to reveal the invisible patterns that shape how purpose is (or isn’t) lived in your organization.
Purpose is the heart of culture.
This self-assessment helps to see how deeply your organization’s purpose is embedded in everyday actions, decisions, and relationships across six key dimensions.
Each question invites reflection, not evaluation.
Take your time and answer honestly: your responses will reveal where your organization stands today, and where the greatest opportunities for alignment and transformation lie.
Discover where your organization stands on its purpose journey.
Your results fall into three insight zones:
🌱 Beginning the Journey, Below 35% — You’re taking the first steps toward building a purpose-driven culture.
🌿 Purpose Taking Root, 35–65% — Purpose is visible and starting to shape how people think, act, and collaborate.
✨ Purpose as Your Compass, 65% and above — Purpose drives strategy, leadership, and everyday choices.
The 6 dimensions we explore.
Each dimension uncovers how purpose shows up in different areas of your organization:
Brand Positioning — How your organization defines and differentiates itself through purpose.
Marketing & Communications — How you communicate your purpose and impact.
People & Culture — How purpose shapes engagement, inclusion, and well-being.
Impact & Performance — How purpose becomes measurable results.
Leadership & Governance — How leaders embody and sustain purpose.
Operations & Value Chain — How values guide daily work and decisions.
What you will get
After completing your assessment, you’ll receive:
A Purpose-Driven Culture Score (0–100)
A personalized report with insights across all six dimensions
Your organization’s level (Beginning, Taking Root, or Compass)
Reflection prompts to spark a conversation about purpose and culture
Pathways for alignment and growth
Why does it matter?
Purpose-driven culture isn’t about perfection — it’s about alignment and direction.
Purpose is the invisible thread that connects brand, people, leadership, and performance, turning values into action and meaning into growth.
Seeing your organization through this lens helps you:
To avoid losing money
Avoid failing to attract or retain top talent — it leads to financial loss (McKinsey Report)
Avoid missing out on creating environments where people can express their full potential — otherwise, you lose money (Gallup Report)
FAQs
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For entrepreneurs, leadership teams, and HR who want to measure how purpose is lived across their organization and use that insight to strengthen culture, trust, and performance.
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A Purpose-Driven Culture Assessment Score (0–100), a personalized report across six dimensions, and reflection prompts to start meaningful conversations with your leadership team.
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It’s a serious game, a reflection tool to spark internal conversation about purpose and culture. Its value lies in helping you see alignment patterns that data alone can’t show.
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All responses are confidential. Your answers are used only to generate your results and will never be shared individually.
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Use it as a starting point. Discuss the results with your team, and explore how to embed purpose more intentionally in daily decisions, leadership, and communication.
Start the culture assessment
This application is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). You are free to build value from it. Just keep it open. Share and adapt the materials as long as you give attribution and share any derivatives under the same terms.