The Purpose-Driven Project Manifesto
Purpose is not rhetoric; it's a daily practice. Without leadership commitment and coherence, cultural transformation fails. Seven requirements for building purpose-driven cultures.
Seven Requirements for Building Purpose-driven Cultures
Purpose is not a “nice to have” project—it’s a discipline to practice daily.
Without executive sponsorship, adequate time, and unwavering coherence, purpose remains rhetoric. Cultural transformation requires courage: the courage to align every decision with declared values, even when uncomfortable. The courage to create spaces where people can express their full potential.
Purpose-driven organizations don't emerge from workshops or deliverables.
They're built through consistent behavior, transparent leadership, and long-term commitment. This is how resilient cultures are created, cultures that attract talent, drive innovation, and generate sustainable competitive advantage.
Purpose is a marathon. Are you ready to run it?
The Purpose-Driven Business Canvas
The Purpose-Driven Business Canvas is the visual thinking tool designed to bridge the gap between actions and words within organizations. The canvas is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
the new visual thinking tool
The Purpose-Driven Business Canvas is a visual thinking tool for entrepreneurs and leadership teams, designed to bridge the gap between words and actions. This tool is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
It is the foundational framework we use to design purpose-driven organizational cultures, future-proof companies, and create meaningful, measurable impact.
The canvas helps translate purpose from abstract statements into shared understanding, concrete choices, and coherent behaviors. It works on purpose as a strategic alignment tool, enabling entrepreneurs and leadership teams to own the narrative internally, align people around it, and make decisions that are consistent over time.
Through a structured visual logic, the canvas supports organizations in connecting purpose, vision, mission, and core motivation to real practices, priorities, and ways of working. It is designed to help entrepreneurs and leadership teams build purpose-driven organizational cultures, not as a communication exercise, but as an operational and cultural one.
The Purpose-Driven Business Canvas is the foundation of everything we do at the Purpose-Driven Academy — across organizations, leadership teams, and individuals. It is used in education, workshops, advisory projects, and real business contexts as a shared language to work on culture, alignment, and long-term direction.
You can download the ZIP file containing four linguistic versions of the canvas: English, Deutsch, French, and Italian.
Worksheet - Codify Your Purpose
Print the document, complete it and use it as a reference to write or change the answers and keep track of your progress through the journey.
keep track of your progress through the discovery journey
If you purchased a digital or a printed copy of Codify Your Purpose, this is the printable Worksheet file containing the activities from Chapter 5 to Chapter 10 to write the first draft of your purpose statement and to refine it.
To refine the draft of your purpose statement, repeat the process outlined in chapters 5 to 10 as often as you want.
The Accelerator Of A Global Business Mindset Shift
The most powerful way to accelerate the business mindset is to embrace the Exponential Organizations model designed by Salim Ismail, the founder of OpenExO. This global community is supporting companies to transform how their people work.
Expect more change in the next 10 years than in the last 40 years
This white paper is about making sure that purpose — or the Massive Transformative Purpose (MTP) as it is defined within the OpenExO global community — is the gateway to becoming an Exponential Organization (ExO).
Not all purpose-driven companies are Exponential Organizations, but every ExO is a purpose-driven organization by default.
An “ExO is a purpose-driven, agile, and scalable organization that uses accelerating technologies to digitize, dematerialize, democratize, demonetize its products or services, resulting in a 10x performance increase over its non-ExO peers.” (from Exponential Organizations 2.0, by Salim Ismail and Peter Diamandis)
Accelerating the Business Mindset Shift
Shifting mindset in today's business world are not two magic words, they are the most powerful leverage to empower meaningful innovation and to create sustainable growth.
a strong culture is what builds a strong organization
This white paper provides a quick overview of purpose-driven organizational culture, introducing the Purpose-Driven Academy and the book Codify Your Purpose. At Purpose-Driven Academy we are helping organizations to become a better place to work and tap into the enormous business potential of a purposeful workforce aligned with a purpose-driven organizational culture.