Move from exploration to a structured process.
Codify Your Purpose is designed to help you define and build your purpose (personal or team) and connect meaning with direction. It’s a guided, empowering journey equipped with a complete report that integrates Ikigai, the Purpose-Driven Business Canvas, values, and more.
Define & build through a seven-step process
A simple, guided process to turn “I roughly know it” into something you can actually use, designed to help discover your purpose by codifying values, motivations, vision, and mission.
Turn these concepts into an actionable blueprint (for individuals and leadership teams) by learning and applying the method.
A complete framework of tools.
After playing and discovering why purpose and culture matter, with the first app (Purpose Explorer) of this journey, you work with amazing tools such as the values definition, the Ikigai, the Purpose-Driven Business Canvas, and more.
Monitor and evaluate your work.
The app is designed to start drafting your purpose and to verify, evaluate, and monitor the results, so you can better fine-tune them.
Verify the extent to which the ideals embedded in your purpose statement draft touch on five different fundamental human values.
Evaluate how your purpose statement scores against the eight fundamental definition criteria.
The bar and the radar charts will visualize them, providing you with an immediate sense of how impactful your draft will be.
What you will get
At the end of the seven-step process, you will get:
A full, personalized, and downloadable multi-page report
The list of values that inspire your project
The definitions of all five concepts of the Purpose-Driven Business Canvas (passion, purpose, motivation, vision, and mission)
Your Ikigai and its sweetspot
A validated draft of your purpose statement
A radar chart and a bar chart providing a visual snapshot of your purpose’s strengths and development areas
Why does it matter?
Purpose-driven culture isn’t about perfection — it’s about alignment and direction.
Purpose is the invisible thread that connects brand, people, leadership, and performance, turning values into action and meaning into growth.
Seeing your organization through this lens helps you:
To avoid losing money
Avoid failing to attract or retain top talent — it leads to financial loss (McKinsey Report)
Avoid missing out on creating environments where people can express their full potential — otherwise, you lose money (Gallup Report)
FAQs
-
As long as you need. Some complete it in one session; others take their time. It’s not a sprint race; it’s a marathon.
-
Both. Individually, it gives you clarity. In teams, it builds cultural alignment.
-
Yes, sure. Purpose evolves. The app doesn’t give final answers; it helps you refine your own.
-
Yes. You’ll have a complete downloadable multi-page report.
-
Yes, this app is not only 100% free, but it also gives you the freedom to build value from it.
Start defining and building
This application is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0).
You are free to build value from it. Just keep it open. Share and adapt the materials as long as you give attribution and share any derivatives under the same terms.